As seen in Professional Beauty.
The ‘instant facelift’ that’s pulling in hundreds of views. Clinicians weigh in on whether this viral trend holds up.
TRENDS COME and go, take face taping, for example – the latest social media sensation promising to ‘tone’ fine lines and ‘strengthen’ facial muscles by physically lifting and holding the skin in place with kinesiology tape. Clients searching for quick fixes may find it appealing, but the evidence doesn’t hold up.
Alana Van Der Schow, head of education at Australian Skin Clinics, said, “It’s important to distinguish between hype and trends, and treatments backed by clinical outcomes and delivered by educated professionals who have knowledge of skin function.”
Alana notes she prefers to recommend treatments that are proven to stimulate collagen production, support healthy cell turnover, improve skin health and deliver measurable results – such as medical-grade skincare and skin needling.
“It’s important we manage client expectations and guide them toward evidence-based treatments,” Alana says. “Educating our clients means they understand the difference between temporary trends and treatments with lasting outcomes, helping them make informed decisions.”
